Yahoo Search Marketing revs engine, jumps shark
July 17, 2008 by Todd Miller · Leave a Comment
Jumping the Shark is a term used to describe television shows that are:
typically deemed to have passed their peak, since they have undergone too many changes to retain their original appeal, and after this point critical fans often sense a noticeable decline in the show’s quality.
More specifically,
Jump-the-shark moments may be scenes like the one described above (Happy Days character Arthur “Fonzie” Fonzarelli jumps over a shark) that finally convince viewers that the show has fundamentally and permanently strayed from its original premise. In those cases they are viewed as a desperate and futile attempt to keep a series fresh in the face of declining ratings
The term can apply to anything that has changed to the point of being, in a sense, of rapidly declining value and utility. As of today, I think that Yahoo Search Marketing’s editorial processes may have ‘jumped the shark’. Read more
