The debut of T-Labs University!

Transparency Laboratories is committed to the industry and community and it brings me great pleasure to announce the first of our free T-Labs University ‘classes’; Trademark Infringment 101 - How to determine who is bidding on your trademarks.  TI101 is a complete walk-through/how-to, teaching you how to extract the Destination URL (Landing Page) for a Paid-Search Ad and how to use that URL to determine who is doing the bidding.  While this course is focused on Google AdWords, the techniques work for other Paid Search Engines.  Arm yourself with knowledge necessary to protect and defend your trademarks with Trademark Infringement 101!  If you need more help, be sure to check out our Trademark Infringement and Abuse Monitoring Services.

Will trademark bidding be policed?

Today, on Revenews, Angel Djambazov has posted an interview with Chris Henger, the Group Product Manager for the Google Affiliate Network (formerly the VP of Marketing & Product Development at Performics). It’s quite an interesting article, and I encourage everyone to check it out. Most of the focus of the interview centers on what changes and innovations are planned for now that, as of May 30th, Performics has been re branded as the Google Affiliate Network. The question, “will trademark bidding be policed?”, is asked and I think Chris’ answer is important to highlight: Read more