Trademark Infringement 101 - How to determine who is bidding on trademarks
July 24, 2008 by Todd Miller · Comments Off
Important: When reporting infringement to networks, search engines, hosting services, etc., be sure to provide as much evidence as possible. Screen shots of the ad, as you saw it displayed on the search engines, of Landing Pages, of Clickstream Investigation results, etc.
When it comes to protecting and defending your trademarks, a fundamental part is identifying just who is bidding on them. The purpose of this course is to teach you the steps necessary to make this determination. Each of the “Big Three” Paid Search Engines are similar enough that most of these processes work across all of them. However, there is a key difference between Google, MSN and Yahoo. Read more
