Trademark Infringement and Abuse Monitoring

What are some of the ways that Trademark Infringement can take its toll on your company and your brand(s)?

• Customer confusion
• Brand/product/service misrepresentation
• Disparagement
• Increased internal paid-search costs
• Re-direction to competitors
• Misuse of competitors trademarks to drive traffic to your company (and the potential liability)

How much are your companies brand, trademarks and service marks worth? Regardless of their internal value to your company, on the Internet they can cost - literally - a few dimes-per-click on Paid Search and $10-per-domain name (give-or-take, depending on the registration service)

It’s no wonder Trademark Infringement is one of the biggest compliance issues facing Internet Marketing today. So, you spend hours doing searches for your trademarks on the major search engines, and even more time dealing with warning/notifying the perpetrators. But, did you know that Paid Search Engines offer geographic targeting options, making it extremely easy for a perpetrator to, for example, set up their trademark infringing promotions to display across the entire U.S., except for the cities where your company happens to be located. In this case, spending half your day doing searches will be totally ineffective at monitoring for the trademark infringement occurring all around you.

What you need is a system that monitors… No, wait… scratch that.

What you need is a network of systems! All working in near real-time to monitor for trademark infringement on both Paid and Natural (organic) Search and designed to defeat the tricks that are used, like:

• Day-parting
• Redirection (and misdirection)
• Geographic targeting

The good news is, our Trademark Monitoring service can do all this for you, and more. Detection is only half-of-the-game and Transparency Laboratories works with the service providers involved - advertising channels/networks, hosting, domain registration services, search engines, etc - to ensure that the infringement stops immediately.

You dedicate your time to building your business, let us do the detection and enforcement for you. If you would like to know more about Transparency Laboratories Trademark Infringement and Abuse Monitoring services, please contact us.