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White Hat

July 15, 2008 by Todd Miller 

Within the context of Affiliate and Internet Marketing, a “White hat” would be an affiliate or partner that promotes within compliance and does not manipulate the system to their benefit.  They are contrasted with “Black Hats“, which would be an affiliate or partner, motivated by greed, that cheats-the-system to earn commissions through non-legitimate promotional methods or fraudulent activity.

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