Marketing Power

Marketing Power is a general term referring to the ability of an individual Affiliate or Internet Marketing Partner to successfully drive business to an Advertiser. As a measure, this is almost always represented, easily enough, by the amount of business (sales/leads) being driven, commissions/payments earned, etc. Due to this, Marketing Power is a raw, but, important and highly visible metric. Those with high Marketing Power are, very frequently, highly intelligent and skilled at Affiliate and Internet Marketing, but it should not be automatically equated with aptitude. It is not always the case, but Affiliates and Partners with low Marketing Power can be ‘better’ at what they do than those with greater Power.

It is extremely important to remember that Affiliates and Partners who promote using non-compliant methods do not have Marketing Power. Any ‘number’ or measure associated with them is suspect and should, frankly, be considered nothing more than an illusion or mirage. The prospect of losing an Affiliate or Partner with an illusionary, but high, Marketing Power can, sometimes, lead to Bartleby’s Boss Syndrome.