Compliance Effect Theory
July 13, 2008 by Todd Miller
The Compliance Effect Theory states that actively monitoring Affiliate and Internet Marketing programs for compliance has a positive effect, not only on that program, but to a degree, the Internet-at-large as well.
Frequently, non-compliant promotional methods can prevent, or limit, the effectiveness of compliant promotional methods. Monitoring your program and removing non-compliant actors allows:
- Legitimate Affiliates and Partners can now cut-through-the-noise created by non-compliant promotions. Allowing them to more easily reach potential customers and convert them into customers.
- Reallocation of resources towards compliant Affiliates and Partners.
- Increased quality of the transactions delivered.
- Better customer and end-user experiences.
- Confidence to increase payout rates to qualified Affiliates and Partners, who, in turn, will generate additional compliant promotional activity.
- Differentiation with competing programs, as a benefit to recruiting and Business Development.
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